What is Link Building?

Link building is a vital part of SEO. The principle is simple, if a site editorially links to your useful content, Google sees this as a digital thumbs-up and it increases your ranking in its search engine results.

Why is link-building important?

Link building is called by several names, with Link Development and Link Attraction being two of the most common. No matter what you call it, it’s a method of attracting editorially given links to your site’s most relevant content.

In addition to sending you qualified traffic when a user clicks on these links, they should help you rank higher. That “should” is in there because it’s not as simple as just getting a lot of links. Quality matters over quantity. In fact, in some cases getting a lot of links quickly, without ensuring that they are relevant to your site, can get you penalized algorithmically or manually.

Attracting Links

Attracting relevant links to your content that will be clicked on by users is the smartest way to conduct link-building. Creating great content that naturally attracts links is fantastic. However, for various reasons, that’s not always easy for some sites, and that’s where link building expertise, building relevant links as safely and naturally as possible will have the most impact.

How Do Our Link Building Campaigns Help?

Cultured Digital^® has built links for hundreds of clients over two decades, there are very few industries we have not worked within, from international travel sites to local picture framers, we’ve successfully built links to not only improve organic search visibility but also to send more qualified traffic ready to buy products and services.