SEO (Search Engine Optimisation) is the marketing discipline of removing Technical SEO barriers within your website so search engines can crawl, index and return relevant content for their user’s search queries.
How Search Engines Work: Crawlers, Indexing, and Ranking
There are multiple ways to build a website, from bespoke hand-built and coded sites to a wide variety of open-source and paid Content Management Systems (CMS). All are coded in varying languages but all have the fundamental HTML, CSS & JavaScript at their core. These graphical languages and other related technical issues are the usual cause of crawling and indexing issues, making it harder for search engines to firstly “crawl” and then index and rank your content.
How Search Engines Work: Crawlers, Indexing, and Ranking
Search engines like Google and Bing use crawlers, also known as bots or spiders, to gather information about web content. These crawlers start from a known webpage and follow internal and external links to other pages, helping them understand the content and how it’s connected to other pages in their vast index. When users enter a query, search engines use complex algorithms to provide the most relevant and accurate results, taking into account numerous factors that are constantly evolving.
Technical SEO Audits
Diagnosis begins with a Technical SEO audit to get to the bottom of why and provide the solutions & recommendations.
How Do We Help?
Once you have paid for a Technical SEO Audit, we will immediately provide you with an intake form, this is so we understand what we are auditing your site against. There are multiple reasons a site may be facing issues with organic search visibility, this straightforward form will give us a starting point.
Customised Technical SEO Audits
No two audits are the same, yes there are repeatable elements sites are checked against, but the solutions are never the same, they will be specifically tailored to your site.
What You Get – Deliverables
All Technical SEO Audits receive the minimum;
- Technical SEO Audit Executive Summary
- Technical SEO Audit Workbook
- Performance Audit Executive Summary
- Performance Audit Report
- Link Intelligence Executive Summary
- Link Intelligence Report