Insights

AI Search

Articles on how AI features and answer engines find, read and cite web content, without the mythology.

All Technical SEO Search AI Search Development Strategy

AI Search · 10 Oct 2026 · 6 min What blocking Google-Extended, GPTBot or PerplexityBot actually does Blocking an AI crawler is a one-line change in robots.txt, but each line controls something different. Here is what Google, OpenAI and Perplexity document for each… Read the article → AI Search · 10 Oct 2026 · 6 min There is no “AI SEO” trick: what Google’s documentation says about AI Overviews and AI Mode A great deal is sold as a special method for appearing in Google’s AI answers. Google’s own guidance for site owners is short, specific and mostly… Read the article → AI Search · 10 Oct 2026 · 5 min Where AI-driven visits show up in analytics, and where they do not Google’s AI features and other AI assistants are recorded in different places under different rules. Here is what Search Console and Google Analytics document, and what… Read the article →

What AI Search articles cover

AI search covers the ways AI-generated answers draw on web content: Google's AI features, and answer engines that fetch and cite pages. Articles here separate what the documentation actually says from what is assumed. Google's guidance states that "There are no additional requirements to appear in AI Overviews or AI Mode" (AI features and your website).

The related service is AI & Search Visibility: generative engine optimisation without the mythology, covering entities, structured data, content and authority. The guides alongside set out each part.

Related guides

Visibility review

Establishing how a business is described and cited today.

Machine understanding

Entities, structured data and how machines read a site.

Citation opportunities

Where being cited or referenced can realistically be earned.

Measurement

What can and cannot be measured about AI visibility.

About the AI Search category

Do I need special markup to appear in Google's AI features?

Google's documentation on AI features and your website says there are no additional requirements, and no special optimisations, beyond being eligible to appear in Search.

Does blocking Google-Extended affect Google Search?

Google's common crawlers documentation says Google-Extended relates to Gemini training and grounding and does not affect Google Search.

What does Cultured Digital offer for AI search?

AI & Search Visibility: entities, structured data, content and authority, without the mythology.

Editorial standard

What gets published in AI Search, and what doesn’t.

Yes

Original analysis. Experiments with a stated method. Technical breakdowns. Things learned on real projects.

Round-ups, recycled advice, and anything published only to have published something.