Services · Generative engine optimisation
Be understood by search, including the kind that answers.
Search no longer ends at Google’s results. ChatGPT, Gemini, Perplexity and AI-generated answers describe, recommend and cite businesses. We make sure yours is findable, understood and credible to them, without pretending there’s a trick.
Good fit when
- You want to know how AI tools describe your brand
- Competitors are being cited and you aren’t
- You need to measure AI referral traffic properly
- Your site is hard for machines to interpret
The honest version
There is no “AI SEO” trick. There are fundamentals, pointed at new surfaces.
Scope
What we do about it.
- How ChatGPT, Gemini and Perplexity describe you
- Google AI search experiences
- Where competitors are cited, and why
- Entity and brand understanding
- Structured data and consistent facts
- Sites optimised for machine reading
- Content discoverability
- Citation-worthy information
- Authority and brand signals
- AI referral traffic in analytics
- Repeatable prompt sets and tracking
- Reporting limits, stated plainly
What we won’t say
No promise of “ranking #1 in ChatGPT”.
Answer engines are probabilistic and change often. We’ll tell you what we can observe, what we can influence and what is guesswork. If a claim can’t be evidenced, it doesn’t go in the report.
What the tools actually said, with prompts and dates.
What we think explains it, and how confident we are.
What to change on the site and off it.
What can’t be established, stated plainly.
Questions
AI search, answered.
Is GEO the same as local SEO?
No. Here GEO means generative engine optimisation: visibility within generative search and AI answer systems.
Can you guarantee citations?
No one can. We improve the conditions that make citation more likely and measure what changes.
Is this separate from traditional SEO?
Largely not. It builds on technical SEO, entities, content and authority, with extra attention to machine readability and measurement.
Find out how machines currently describe you.
We’ll review how your brand appears and say plainly what can be changed.