Services · Ways to work
Ongoing SEO, measured and iterated.
Longer-term strategic and technical support, with measurement and iteration built in. SEO is not a one-off checklist. The loop continues, and it is run by the person doing the thinking.
Good fit when
- Organic growth has stalled and nobody agrees why
- An internal team needs a plan it can defend
- Recommendations keep getting stuck waiting for development
- Releases need SEO checked before and after launch
How it works
A steady routine, repeated each cycle.
Understand the website, the business, the market and the search environment.
Find the real problems rather than treating symptoms.
Decide what will make the biggest difference, and what can wait.
Make the changes ourselves where required, or work alongside your developers.
Check whether the work produced the intended result.
SEO is not a one-off checklist. The loop continues.
What it covers
Strategy, build and measurement, in one loop.
The mix depends on the site and the problem. These are the parts ongoing work draws on.
- Ongoing strategic consultancy
- Measurement design
- Reporting that answers business questions
- A roadmap a team can execute
- Technical SEO implementation
- Performance and scalability
- Ongoing technical development
- Releases checked before launch
- Releases checked after launch
- Regressions caught early
- Link gap analysis
- Digital PR and outreach campaigns
- Relevant editorial links, no packages or quotas
Honest measurement
What is known, and what is not.
SEO involves inference, and clients deserve to see which is which. We don’t promise rankings or traffic numbers. We set out the opportunity and the evidence, and measure against it.
Further reading
Google’s own guidance on keeping a site in good shape.
Search Console’s report on how a site performs in Google Search results.
Debug Google Search traffic dropsWhat to investigate when search traffic changes.
Crawl Stats reportThe Search Console report on how Google crawls your site.
Build and submit a sitemapHow sitemaps work, including how Google uses the lastmod value.
SEO Starter GuideGoogle’s own introduction to search engine optimisation.
Google Search EssentialsThe technical requirements, spam policies and key practices for appearing in Google Search.
Questions
Ongoing SEO, answered.
How is ongoing SEO different from consultancy?
Consultancy is expertise added to your team. Ongoing SEO is Cultured Digital running the programme. Many clients move between the two.
Can we start small?
Yes. A focused audit or a short advisory period is a common way to begin.
Do you write recommendations, or make the changes?
Either, or both. We can hand a prioritised roadmap to your developers, work alongside them, or build and implement the changes ourselves.
Do you promise rankings or traffic numbers?
No. We set out the opportunity and the evidence, and measure against it.
How is ongoing SEO priced?
There are no price tables. Scope depends on the site and the problem, so we agree it after a conversation.
Want the person doing the thinking?
Get in touch. You’ll hear back from Dean.