Services · Ways to work
An SEO audit that finds the cause, then says what to do first.
A focused investigation that finds the problems and the opportunities, with a prioritised plan. A tool export is not an audit. We read the site, form a hypothesis, test it, then write findings your developers can act on, in order of impact.
Good fit when
- A large or complex site is underperforming for no clear reason
- A migration, rebuild or replatform is planned, or has gone wrong
- Pages aren’t being crawled, indexed or rendered as expected
- International versions are fighting each other
- An agency needs a specialist to look under the hood
How it runs
Investigate, diagnose, prioritise.
The first three steps of every engagement are the whole of an audit.
Scope
What an audit can cover.
The same six areas as our technical SEO work. Which of them an audit looks at depends on the site and the problem.
- Technical SEO audits
- XML sitemaps and robots.txt
- Canonicals and duplication
- Log-file analysis
- Information architecture
- Internal linking
- Faceted navigation and parameters
- Large website analysis
- JavaScript SEO
- Rendered versus raw HTML
- Technical diagnostics
- Performance, as one input among many
- Hreflang and market structure
- Domain and folder strategy
- Localisation without duplication
- Multi-market migrations
- Planning and redirect mapping
- Pre-launch testing
- Launch-day monitoring
- Post-launch recovery
- Schema design and validation
- Entity understanding
- Machine-readable site information
- Feeds AI search visibility
The detail of each area is on the Technical SEO page. If the question is where the opportunity is, rather than what is wrong, an audit can also look at that: see SEO Strategy.
What you receive
Findings your developers can act on.
Findings in order of impact, not a tool export. If your developers have no capacity, we can make the changes.
Tickets with the fault, the evidence, the fix and the acceptance test.
Every line says what to do, what evidence supports it and what it depends on.
Releases checked before and after launch, so regressions are caught early.
After the audit
What happens next is your call.
We hand a prioritised roadmap to your developers.
We stay involved while the changes are built and tested.
We build and implement the changes ourselves.
We don’t promise rankings or traffic numbers. We set out the opportunity and the evidence, and measure against it. There are no price tables: scope depends on the site and the problem, so we agree it after a conversation.
Further reading
Google’s own guidance on what audits look for.
The main causes of a fall in search traffic, including technical issues and site moves.
Robots.txt introduction and guideWhat a robots.txt file does, and what it does not do.
What is URL canonicalizationHow Google chooses one version of duplicate pages to show.
Understand JavaScript SEO basicsHow Google processes pages that rely on JavaScript.
Crawl Stats reportThe Search Console report on how Google crawls your site.
URL Inspection toolWhat Google knows about a specific URL on your site.
Questions
Audits, answered.
Is an SEO audit just a crawl export?
No. A tool export is not an audit. We read the site, form a hypothesis, test it, then write findings your developers can act on, in order of impact.
Do you write recommendations, or make the changes?
Either, or both. We can hand a prioritised roadmap to your developers, work alongside them, or build and implement the changes ourselves.
Can we start with an audit?
Yes. A focused audit or a short advisory period is a common way to begin.
Do you promise rankings or traffic numbers?
No. We set out the opportunity and the evidence, and measure against it.
How much does an audit cost?
There are no price tables. Scope depends on the site and the problem, so we agree it after a conversation.
Want to know what is holding the site back?
Tell us what’s happening, what has been tried and what the platform is. We’ll say how we would investigate it.