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Services · Ways to work

A defined piece of work, with a clear start and end.

A defined piece of SEO, development or search work with a clear start and end: a migration, a rebuild, an international launch, a tool or an MVP. Led by the person doing the thinking, who can also do the building.

Good fit when

  • A rebuild or replatform mustn’t lose organic visibility
  • A migration or international launch is coming
  • A founder needs an MVP live, quickly
  • Recommendations are stuck waiting for development

Kinds of project

What a project can be.

Each of these is a project when it has a defined scope and an end date. The detail of each is on the service page it links to.

Migrations and replatformingPlanning and redirect mapping, pre-launch testing, launch-day monitoring and post-launch recovery.Technical SEO → RebuildsWebsite rebuilds and migrations with a search-friendly architecture, and redirects mapped before launch and tested after.Web Development → International launchesHreflang and market structure, domain and folder strategy, and localisation without duplication.Technical SEO → Tools and MVPsMVP development, custom tools and digital products, with search in the architecture from day one.Web Development → Strategy engagementsSearch opportunity analysis, architecture and content plans, and a technical roadmap a team can execute.SEO Strategy → Implementing a roadmapThe changes from an audit or a strategy, built and checked, by us or alongside your developers.SEO audits →

How a project runs

Scoped after a conversation, then delivered.

Simple projects stay simple. There is no six-month agency engagement for something that should ship in weeks.

1 · Scope
Agree what is needed
Scope depends on the site and the problem, so we agree it after a conversation.
2 · Investigate
Understand it first
The website, the business, the market and the search environment.
3 · Implement
Make the changes
Ourselves where required, or working alongside your developers.
4 · Measure
Check it worked
Whether the work produced the intended result.

Built in, not bolted on

Decided at the start of a build.

The usual sequence is design, build, launch, then call an SEO to fix it. We reverse that. Search requirements shape the build from the first template.

URLs

Logical, stable, human-readable.

Templates

Semantic HTML, real headings.

Rendering

Content in the HTML, JavaScript kept minimal.

Structured data

Designed with the content model.

Redirects

Mapped before launch, tested after.

Performance

Budgeted, not hoped for.

Some of our recent builds, shown with permission, are on the Projects page.

See the projects

Further reading

Google’s own guidance on the work involved.

Site moves and migrations

Google’s guidance for moving a site, including mapping old URLs to their new destinations.

 Redirects and Google Search

How permanent and temporary redirects are treated in search results.

 Localized versions of your pages

How to tell Google about versions of a page for different languages or regions.

 Mobile-first indexing best practices

Google uses the mobile version of a site’s content for indexing and ranking.

 Understanding Core Web Vitals and Google search results

What Core Web Vitals are and how they relate to search.

 Intro to how structured data markup works

How structured data helps Google understand a page.

Questions

Projects, answered.

Can you work with our existing developers?

Yes. We can lead the build, join your team, or specify the SEO requirements and review the result.

Do you only use WordPress?

WordPress is a strong fit for many content sites. Where a custom build is the better answer, we build that.

Can you write the recommendations and also make the changes?

Either, or both. We can hand a prioritised roadmap to your developers, work alongside them, or build and implement the changes ourselves.

How is a project priced?

There are no price tables. Scope depends on the site and the problem, so we agree it after a conversation.

Do you promise rankings or traffic numbers?

No. We set out the opportunity and the evidence, and measure against it.

Related

Web Development

Websites, rebuilds, tools and MVPs.

View service → SEO audits

Find the problems before a project starts.

View service → Ongoing SEO

Longer-term support after a project ships.

View service →

Planning a project? Start with search.

Tell us what’s being built and what’s at stake. We’ll say what has to be decided before the first line of code.

Talk to an SEO specialist