Insights
Articles on how search works and how search performance is read. Published when there is something worth saying.
This category is for articles about search itself: how Google Search finds and shows pages, and how search performance is measured and understood. The foundations are set out in Google's own documentation, which articles link to wherever they rely on it.
Related work at Cultured Digital includes SEO Strategy, which starts from evidence rather than assumptions, and the guides alongside. Articles are written by Dean Cruddace.
Google Search Central describes the stages in its overview of how Search works.
Google publishes an SEO Starter Guide that covers the basics. For a site with a specific problem, an SEO audit looks for the cause.
It shows how a site appears in Google Search results, including impressions, clicks and average position. Google describes it in the Performance report help page.
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