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How to check a page can appear in Google’s AI Overviews

Learn what Google says a page needs to be a supporting link in AI Overviews and AI Mode, how to check each requirement yourself, and where to see the results.

By Dean Cruddace · 30 minutes to do · Updated · Last reviewed

What AI Overviews and AI Mode are

AI Overviews and AI Mode are features in Google Search that show an AI-written response with links to pages that support it. People sell many special methods for appearing in them. Google's own guide for site owners is short, and this guide turns it into a check you can run on a page.

Google's position is that the best practices for SEO remain relevant and there are no additional requirements to appear in these features. So the job is to confirm the ordinary requirements are met, not to add anything special.

Why Google’s AI features follow ordinary search rules

Google says that to be eligible as a supporting link, a page must be indexed and eligible to be shown in Google Search with a snippet, and that there are no additional technical requirements. It also says meeting every requirement does not mean Google will crawl, index or serve a page, so none of this guarantees an appearance. See AI features and your website. Checking the basics helps you spot a page that has quietly made itself ineligible.

What you need to check a page can appear in Google's AI Overviews

  • Access to Google Search Console with the site added as a property
  • A web browser, for viewing a page's source code and your robots.txt file
  • One to three important pages you would like to be eligible
  • Someone who can edit the page settings, in WordPress or a similar system often an SEO plugin setting

Check a page can appear in Google's AI Overviews, step by step

  1. 1

    Read what Google asks for

    Read Google's short guide, AI features and your website. Note its two eligibility points: the page is indexed, and it is eligible to show in Search with a snippet (the short text preview under a result).

    You will know it worked when You can say in one sentence what Google lists as the technical requirements for being a supporting link.

  2. 2

    Check that Googlebot is not blocked

    Type your site address followed by /robots.txt into the browser. Look for Disallow lines that cover the page. Google lists crawling being allowed in robots.txt, and by any CDN or hosting infrastructure, as a best practice. Google also says the page must return an HTTP 200 (success) status code and have indexable content. See the technical requirements.

    You will know it worked when No robots.txt rule covers the page, and the page opens normally without a login.

  3. 3

    Inspect the page in Search Console

    Paste the full page address into the inspection bar at the top of Search Console. Read the overall status and the Page indexing section, including Crawl allowed? and Indexing allowed?. Google says URL is on Google means the page is eligible to appear but does not guarantee it. See the URL Inspection help.

    You will know it worked when The status says URL is on Google, and both fields show the page is allowed. If not, the tool gives the reason to fix.

  4. 4

    Look for snippet and indexing controls

    View the page source (right-click, View page source) and search for noindex and nosnippet. Also look at max-snippet and data-nosnippet. Google says nosnippet stops a text snippet being shown and also prevents the content being used as a direct input for AI Overviews and AI Mode. These rules can also arrive in an X-Robots-Tag HTTP header. See the robots meta tag specifications.

    You will know it worked when Any control you find is there on purpose. A page you want eligible has no noindex or nosnippet.

  5. 5

    Check the ordinary best practices

    From Google's list, check that: other pages on your site link to this page; important content is available as text; images and video are high quality where they apply; any structured data matches the visible text; and your Merchant Center and Business Profile information is up to date, if you use them.

    You will know it worked when You have a yes or no against each item for the page, and a list of fixes.

  6. 6

    Skip anything sold as a special AI file

    Google says you do not need new machine-readable files, AI text files or markup to appear in these features, and that there is no special schema.org structured data to add. Its spam policies also name attempting to manipulate generative AI responses as spam, and list using generative AI to generate many pages without adding value as scaled content abuse. See the spam policies.

    You will know it worked when You have no plan to add anything that Google's guide says is unnecessary.

  7. 7

    Find your AI feature data in Search Console

    Open the Performance report and use the Web search type. Google says sites appearing in AI features are included in overall search traffic and reported there. A click on an external link in an AI Overview or AI Mode counts as a click, an AI Overview takes one position with all its links sharing it, and a follow-up question in AI Mode counts as a new query. See impressions, position and clicks.

    You will know it worked when You know where your clicks and impressions are reported. The documentation describes no separate AI-only report.

Common mistakes when you check a page can appear in Google's AI Overviews

  • Paying for an AI file or special markup, when Google says none is needed.
  • Treating eligibility as a promise. Google says meeting every requirement does not guarantee crawling, indexing or serving.
  • Leaving a nosnippet or noindex rule on a page you want to appear, often left by a plugin or a past setting.
  • Relying on robots.txt to control what is shown. Google points to nosnippet, data-nosnippet, max-snippet and noindex for that.
  • Publishing many thin pages to cover every question, which Google's policies treat as scaled content abuse.

Terms used when you check a page can appear in Google's AI Overviews

AI Overviews
A Google Search feature that shows an AI-generated summary with links to supporting pages.
AI Mode
A Google Search experience for more complex questions that gives an AI-powered response with links to supporting websites.
Snippet
The short piece of text Google shows under a result to describe the page.
Indexed
Stored by Google so the page can be shown in search results.
Scaled content abuse
Google's spam policy term for generating many pages mainly to manipulate rankings rather than to help people.
Wondering how Google’s AI features treat your pages?

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