Learn · AI Search · Beginner
Learn to find your Business Profile, confirm it is verified and complete, and see what Google shows publicly about your business.
When someone searches for a business near them, Google shows local results, and its AI features can include information about local businesses. The details Google holds about your business come from several places, and a Business Profile is the one you control directly.
This guide shows you how to find your profile, check that it is verified and complete, connect your website through Search Console, and see what Google shows publicly.
Google says businesses with complete and accurate information are more likely to show up in local search results, and that local results are mainly based on relevance, distance and prominence. Its guide to generative AI features says Business Profiles can help businesses be visible in AI responses as well. Google also says there is no way to request or pay for a better local ranking. See tips to improve your local ranking and Google’s guide to generative AI features.
Search Google for your business name and your town, as a customer might. Note whether a Business Profile appears on the right or at the top of the results.
You will know it worked when You know whether a profile for your business exists and what it currently shows.
Google says that verifying your business tells it you are authorised to represent it, which makes the profile more likely to show up in results. Follow the claim and verify steps in the guide to establishing your business details.
You will know it worked when You can sign in and edit the profile, and it shows as verified.
Check the details Google lists: your full address if customers can visit a location, your business hours, your business category and other attributes. Google asks for a full address only if customers can visit. See the local ranking tips.
You will know it worked when Each detail is filled in, up to date, or left blank on purpose because it does not apply.
Google says replying to reviews shows you value feedback, and that photos and videos let customers see what you offer. Reply to recent reviews and add real photos of your work or premises.
You will know it worked when Recent reviews have a reply, and the profile has current photos.
Google lists verifying ownership of your website in Search Console as the first step in establishing it as your official presence. Add your site as a property and complete the verification it asks for.
You will know it worked when Your website appears as a verified property in Search Console.
Search your business name again. Google says its systems find details such as your site name, contact information and social profiles from the public web, and that a verified owner can update a knowledge panel. If something is wrong, wait at least a week after the page was last crawled, then use the Feedback link at the bottom of the panel.
You will know it worked when The name, contact details and links Google shows are correct, or you have sent feedback about the errors.
Tell Dean what Google shows and what your site says. A reply from Dean is how it starts, not a sales sequence.
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