About · How we work

Working with businesses, directly.

Cultured Digital works with established, ecommerce, professional services, technology, finance, travel, healthcare, B2B and enterprise sites that need organic growth built on evidence. You deal with the person doing the thinking, and the same person can make the changes.

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Who we work with

Cultured Digital is an independent technical SEO and digital consultancy, founded in 2018 in Sunderland and rooted in SEO work that began in 2001. We have worked on hundreds of websites and projects, from startups through to enterprise, across the UK and internationally. Being based in Sunderland is useful for meeting people. It is not a limit on who we work with.

The sectors we work with include those below. What they share is a site that needs organic growth built on evidence, not assumptions.

  • Established businesses and ecommerce sites
  • Professional services, technology and finance
  • Travel and healthcare
  • B2B and enterprise sites

Where the work usually starts

Standard SEO advice works until a site is large, old, international, rebuilt or built on something unusual. Businesses usually come to us when SEO has become technically complicated, when the website is not performing as it should, when a migration needs to be handled properly or when organic growth has stalled.

Other common starting points are a very large site that needs a proper investigation, a strategy that should come from evidence, a need for relevant authority rather than link packages, and not knowing how AI answers describe the business. A frequent one is recommendations that exist but that nobody can implement.

A focused audit or a short advisory period is a common way to begin. Nothing needs to be committed to up front.

How the work runs

The work follows a loop: investigate, diagnose, prioritise, implement, measure, then iterate. Scope depends on the site and the problem, so we agree it after a conversation. There are no price tables.

A recommendation that nobody implements has achieved nothing, so we implement where required, either ourselves or alongside your developers. We work remotely by default, with visits when they add value.

We do not promise rankings or traffic numbers. We set out the opportunity and the evidence, and measure against it. SEO involves inference, and we say what is known and what is not.

What Cultured Digital covers for businesses

Five disciplines, and one person who understands all of them: Technical SEO, SEO Strategy, AI & Search Visibility, Authority & Link Building and Web Development.

Cultured Digital is not a full-service marketing agency. There is no PPC, social media or general web design. The work is the technical and strategic side of organic search, plus the development needed to make the changes.

Questions

Working with businesses: questions answered.

Do you work with small businesses and startups?

Yes. Cultured Digital works with businesses from startups through to enterprise. For founders, the path runs from concept to MVP to live product to organic search, built quickly and without a six-month engagement for a simple project. See Web Development.

Who will I be working with?

The person doing the thinking. Clients work directly with Dean Cruddace, with no account layer in between.

Do you promise rankings or traffic numbers?

No. We set out the opportunity and the evidence, and measure against it.

How is work priced?

There are no price tables. Scope depends on the site and the problem, so we agree it after a conversation.

Describe the site and the symptom.

Say what has been tried. You will get a reply from Dean, not a sales sequence.

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