About · How we work

Working with internal teams.

For marketing directors, heads of digital and in-house teams who need a specialist alongside them, without a permanent hire. You get direct access to the person with the experience, and the ability to do the work.

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When an in-house team needs a specialist

Senior technical SEO without a senior hire: specialist expertise when you need it, for as long as you need it. This suits teams that can already execute but lack a technical lead, and the situations below are the usual signs.

Consultancy sits between a hire and an agency. Neither is wrong, because they solve different problems. An in-house hire is a permanent commitment, an agency retainer runs for a contracted term, and consultancy is direct and senior with a flexible commitment, hands-on including the build.

  • The team can execute but needs a technical lead
  • A decision needs a trusted second opinion
  • Developers need SEO requirements specified well
  • There is no case for a full-time senior hire

Three ways to use a specialist

Advisory means being on call for the hard questions: scheduled sessions and ad hoc access for decisions about migrations, architecture, tooling and priorities.

Embedded means working in your tools and channels for a defined stretch, such as a launch, a replatform or a turnaround. Review means independent sign-off: specifications, staging builds and releases reviewed before they reach production.

The full description is on the Consultancy page.

What your team keeps

The aim is judgement and the follow-through. Recommendations come with evidence, not opinions, so decisions can be defended internally. Specifications are written so they can be built and tested, which helps when developers are the bottleneck.

Your people leave better equipped than they arrived. Where the team has no capacity, we can put hands on the work, so the recommendation becomes a shipped change. We can lead the build, join your team, or specify the requirements and review the result.

Consultancy or ongoing SEO?

Consultancy is expertise added to your team. Ongoing SEO is Cultured Digital running the programme: investigate, diagnose, prioritise, implement, measure and iterate. Many clients move between the two.

Ongoing SEO also covers SEO QA: releases checked before launch, releases checked after launch, and regressions caught early.

Questions

Working with internal teams: questions answered.

Do you have to be on site?

Not by default. We work remotely, with visits when they add value.

Can we start small?

Yes. A focused audit or a short advisory period is a common way to begin.

Can you work with our existing developers?

Yes. We can lead the build, join your team, or specify the SEO requirements and review the result.

How is this different from ongoing SEO?

Consultancy is expertise added to your team. Ongoing SEO is Cultured Digital running the programme. Many clients move between the two.

Tell us where your team needs backup.

Tell us what your team is working on and where the expertise gap is.

Talk to an SEO specialist