Senior technical SEO without a senior hire: specialist expertise when you need it, for as long as you need it. This suits teams that can already execute but lack a technical lead, and the situations below are the usual signs.
Consultancy sits between a hire and an agency. Neither is wrong, because they solve different problems. An in-house hire is a permanent commitment, an agency retainer runs for a contracted term, and consultancy is direct and senior with a flexible commitment, hands-on including the build.
- The team can execute but needs a technical lead
- A decision needs a trusted second opinion
- Developers need SEO requirements specified well
- There is no case for a full-time senior hire