Halfway

Halfway is a concept website for a flat-share bills splitting app. The whole site is built as a screen of a tool, with a side rail, a split calculator, a master-detail product view, plan toggles over one comparison sheet, a guides inbox and a compose panel.

Every bill is a paper strip torn halfway between an equal split and a split by room size, so a share is shown as a length of paper rather than a table of who owes whom.

The concept has these pages: Overview, Product, Pricing, Learn, Contact.

Features shown as ideas, each labelled Concept on the page and with no working service behind it: Split calculator, Product screens, Plan toggles.

The search opportunity

People sharing a home search for how to split rent and bills fairly, for apps that do it and for what to do when rooms or occupancy differ. A set of pages that answers those questions in plain words could serve that intent.

How the concept is set up to use it

• A learn section with a page for each question, such as splitting rent when rooms differ, could match the specific phrasings flatmates search for.
• A product page with one clearly headed section per capability could help each feature be found for its own query.
• A pricing page that states plans and what each includes in plain text could answer the comparison queries people make before signing up.

A concept shows a direction. It does not rank on its own: results depend on the content, the competition and links over time, and nobody can promise them.

Related reading

• How to add and check structured data on your pages
• Site structure, URLs and links in Google's documentation
• Planning content from evidence