Insights

Technical SEO

Articles on how a website is crawled, indexed and structured, and what goes wrong when it is not. Written from work on complicated sites.

All Technical SEO Search AI Search Development Strategy

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Every article has a plain-English guide that shows what the technique is and how to do it on your own site.

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What Technical SEO articles cover

Technical SEO is the work that decides whether search engines can find, read and understand a site. Each article here starts from one specific issue met on a complicated website, such as links that stop pointing where they should or audit findings that never reach the people who could act on them, and explains the SEO problem behind it.

The service itself covers crawling, indexing, architecture, JavaScript, international SEO, migrations and large-site analysis. The guides alongside set out each area, using Google Search Central as the reference. Articles are written by Dean Cruddace, and where one relies on Google's documentation it links to the page it uses.

Related guides

Crawling and indexing

How crawling, sitemaps and canonicals shape what gets indexed.

Site architecture

How structure, URLs and internal links affect how a site is crawled.

JavaScript SEO and rendering

Whether the content is really there when Google looks.

Migrations

Moving a site without losing what it has earned.

About the Technical SEO category

What is technical SEO?

It is the work that makes sure search engines can crawl, render, index and understand a website. Google's SEO Starter Guide covers the fundamentals.

Where can I read how Google crawls and indexes sites?

Google Search Central explains the stages in its documentation on how Search works, and covers crawling controls such as robots.txt and sitemaps.

Can Cultured Digital review a site's technical SEO?

Yes. Technical SEO is the flagship service: an audit, a prioritised roadmap, implementation and QA. See Technical SEO, or describe the problem.

Editorial standard

What gets published in Technical SEO, and what doesn’t.

Yes
Original analysis. Experiments with a stated method. Technical breakdowns. Things learned on real projects.
No
Round-ups, recycled advice, and anything published only to have published something.